I love making things.

Alanna Headshot 2018.jpg

I'm an entrepreneur and artist at heart. I thrive when I’m listening to people’s stories, uncovering the unexpected, and coming up with new ideas. But I don't stop with gathering insights - I'm even more excited about rolling up my sleeves so I can get to work building.

I started my first business when I was nine (a little store) and have been launching projects around the world since then.  

These days I’m spending my days heading up new products focused on wellbeing in the Hatchery, AARP's innovation lab, where I lead up Confetti, a tech startup transforming how we celebrate milestones with the people who matter most. It's the best because I get to learn a lot from older ladies about living, aging, and what makes a good life

What I bring

  • Facilitation

  • Project management

  • Writing

  • Storytelling

  • Visual communication

  • Business modeling

  • Product management

  • Design research

  • Ethnography and discovery

  • User testing

  • Insight generation

  • Prototyping

Where I've worked


Innovation Product Manager   2017 - present

The Hatchery @ AARP   |   Washington, DC, USA

Innovation Strategist   2014 - 2017

Population Services International   |   Washington, DC, USA

Founder   2016 - 2017

Claritas   |   Washington, DC, USA

Consultant   2013 - 2014

Dunia Social Innovation   |   London, UK

Social Impact Analyst   2013

Soko   |   Nairobi, Kenya

Co-Founder + Director of Marketing   2012 - 2013

thinkfresh   |   Edinburgh, Scotland

Marketing + Communications Fellow   2011- 2012

Women's Funding Network   |   San Francisco, USA

Things I love

relax copy.jpeg

Art salons

I host gatherings for local musicians, poets, and visual artists.



I lead a group of lady creatives in DC called Circle of Magic.


Local food

I adore cooking, especially when creating with ingredients from my local farm share.